Marketing and sales love an acronym or two. So, next time you attend a meeting, prepare yourself with this handy list of popular abbreviations:
70. AIDA: This model is often used in marketing and advertising to describe or direct the stages that a consumer may go through when first becoming aware of a product or brand. It stands for Attention, Interest, Desire, and Action. You can apply it yourself when planning any communication.
71. B2B: Business-to-business.
72. B2C: Business-to-consumer.
73. SEO: Search engine optimization.
74. SEM: Search engine marketing.
75. BR: Bounce rate, or the percentage of visitors who visit a website and then navigate away from it immediately.
76. CPC: Cost per click.
77. CTR: Click-through rate – the ratio of users who click on a specific link compared to the total number of users who view a page, email or online advertisement.
78. CRM: Customer relationship management.
79. PPC: Pay-per-click.
80. SERP: Search engine results page.
81. UV: Unique visitors.
82. CRO: Conversion rate optimization. Increasing the percentage of page visitors who go on to become paying customers.
83. KEI: Keyword effectiveness index. This metric refers to the most effective keyword phrases and terms that you can use to optimize your webpage.
84. LPO: Landing page optimization.
85. UGC: User-generated content.
And Just For Fun…
Lastly, here are some abbreviations that you might want to play with to lighten the tone:
86. DMC: Deep and meaningful conversation.
87. IRL: In real life.
88. WEG: Wicked evil grin.
89. DAE: Does anyone else…?
90. SMH: Shaking my head.
91. ELI5: Explain like I’m 5 (years old).
92. GTR: Getting ready.
93. FUTAB: Feet up, take a break.
94. FTFY: Fixed that for you.
95. TIFU: Today I fudged up.
96. EAK: Eating at keyboard.
97. HAND: Have a nice day.
98. KISS: Keep it simple, stupid.
And, finally, I’ll leave you with my personal favorite…
99. DFTBA: Don’t forget to be awesome!
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